Celebrate Safety as We Honor the Best of the Best
The NTDC Podcast Series, produced by PodWheels, offers a collection of tailored opportunities that will connect your company’s brand with a nationwide and year-long celebration of safety. In fact, the NTDC should be viewed as the nation’s longest running safety program with a history that dates back nearly 90 years.
The overall competition – which is overseen by ATA’s Safety Management Council, the NTDC Organizing Committee and the state associations across the country – typically inspires between 4,000 to 5,000 professional drivers to enter the state championships, producing the NTDC field of competitors that averages around 435 top professionals each year.
In our first year as the Official Podcast of the NTDC, PodWheels produced 100 episodes and over 50 hours of programming from January through December covering the people and the stories that made the State TDCs and NTDC 2025 come alive with lifelong memories. Our 2026 sponsors will be helping PodWheels in our efforts to enhance our coverage of all things NTDC as we work to serve a loyal and growing audience. You will also be celebrating safety and helping to honor some of the greatest ambassadors working in the trucking industry today.
Our sponsorship levels are designed to provide value and audience engagement with your brand. We have also priced our sponsorship opportunities in a manner that can work with most any budget. We invite you to review our sponsorship opportunities and contact us via email at [email protected].
Platinum Level - $15,000
This is a 12-month commitment that will connect your company to at least 100 episode releases of the NTDC Podcast Series over the course of the advertising run. Episode releases will increase in frequency over the course of the year, leading up to the onsite coverage of NTDC 2026. Coverage will continue after the event and through the end of the year with interviews and features. All podcasts archived for forever On PodWheels at RoadToNTDC.com. Presenting Sponsor benefits include:
- Three minutes of audio advertising on each episode for 12 months, which, based conservatively on past performance, will provide a total of at least 14,000 minutes worth of audio ads broadcast during the course of the contract period.
- Audio ads will provide approximately 30,000 mentions of your company’s website address.
- Up to four Sponsor Spotlight segment interviews of at 15 minutes in length and released as part of the NTDC Podcast Series. In addition to the audio podcast, the Sponsor Spotlights will be released over the PodWheels YouTube Channel.
- Presenting Sponsor listing in podcast show notes, which will include a link to your company’s website.
- Digital display ad on the home page of PodWheels.com
- Digital display ad on the front page of RoadToNTDC.com
- Digital display ad on each post of the NTDC Dispatch Blog
- Company’s name noted in social media posts as the Presenting Sponsor
- Estimated 250,000+ online impression over the course of the 12-month agreement.
- Learn More About This Opportunity
Gold Level - $7,500
This is a 50-episode commitment that will list your company as the Producer’s Gold Circle Sponsor. The highlights of this sponsorship level include:
- Two minutes of audio advertising on 50 episodes of the series, based conservatively on past performance, will provide a total of at least 5,000 minutes of audio ads broadcast during the course of the contract period.
- Audio ads will provide approximately 15,000 mentions of your company’s website address.
- Two Sponsor Spotlight segment interviews of at 15 minutes in length and released as part of the NTDC Podcast Series. In addition to the audio podcast, the Sponsor Spotlights will be released over the PodWheels YouTube Channel.
- Producer’s Gold Circle Sponsor listing in podcast show notes, which will include a link to your company’s website.
- Digital display ad on the front page of RoadToNTDC.com
- Digital display ad on each post of the NTDC Dispatch Blog
- Company’s name noted in social media posts.
- Estimated 100,000+ online impression over the course of the 50-episode run.
- Learn More About This Opportunity
Silver Level - $2,500
This is a 20-episode commitment that will list your company as a Friend of the Podcast Sponsor. The highlights of this sponsorship level include:
- 1.5 minutes (90 seconds) of audio advertising on 20 episodes of the series based conservatively on past performance, will provide a total of at least 1,700 minutes of audio ads broadcast during the course of the contract period.
- Audio ads will provide approximately 5,400 mentions of your company’s website address.
- One Sponsor Spotlight segment interview of at 15 minutes in length and released as part of the NTDC Podcast Series. In addition to the audio podcast, the Sponsor Spotlights will be released over the PodWheels YouTube Channel.
- Friend of the Podcast Sponsor listing in podcast show notes, which will include a link to your company’s website.
- Sponsor Banner Ad will run on the individual podcast posting when it is released on PodWheels.com
- Additional banner ad placements will be made on RoadToNTDC.com platform.
- Company’s name noted in social media posts accompanying the 20 sponsored podcast releases.
- Estimated 40,000+ online impression over the course of the 20-episode run.
- Learn More About This Opportunity
Bronze Level - $1,250
This is a 10-episode commitment that will list your company as a Spotlight Supporter of the Podcast Series. The highlights of this sponsorship level include:
- One minute (60 seconds) of audio advertising on 10 episodes of the series based conservatively on past performance, will provide a total of 550 minutes of audio ads broadcast during the course of the contract period.
- Audio ads will provide approximately 1,800 mentions of your company’s website address.
- Will have the opportunity to participate in a Sponsor Spotlight “mini-cast” with at least seven minutes of featured interview time.
- Spotlight Supporter the listing in podcast show notes, which will include a link to your company’s website.
- Additional banner ad placements will be made on RoadToNTDC.com platform.
- Company’s name noted in social media posts accompanying the 10 sponsored podcast releases.
- Estimated 20,000+ online impression over the course of the 10-episode run.
- Learn More About This Opportunity
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